Image of people interacting in an Indonesian business setting or a traditional Indonesian cultural event

Navigating the Indonesian Business Culture

April 14, 20251 min read

Indonesia is a culturally diverse country with unique business customs and etiquette. Understanding these nuances is crucial for building strong relationships and achieving success in the Indonesian market. Ameri Asia Works can provide valuable insights and guidance.

Key Aspects of Indonesian Business Culture:

  • Religious and Cultural Sensitivity: Indonesia is a predominantly Muslim country. Be respectful of religious practices and cultural sensitivities.

  • Relationship Building: Building strong relationships (guanxi) is essential for business success in Indonesia.

  • Hierarchy and Respect: Show deference to senior individuals and those in positions of authority.

  • Indirect Communication: Indonesians often communicate indirectly, relying on nonverbal cues and context.

  • Patience: Be patient and avoid rushing into business deals.

Tips for Business Etiquette in Indonesia:

  • Greetings: Use formal titles and greet people with a handshake or a slight bow.

  • Gift-Giving: Small gifts are appreciated, but avoid giving expensive or extravagant gifts.

  • Meetings: Be punctual for meetings and dress conservatively.

  • Negotiations: Be patient and avoid confrontational tactics.

  • Dining: Follow local dining customs and show appreciation for the food.

Ameri Asia Works can provide cultural training and support to help you navigate cultural differences and build strong relationships in Indonesia.


Sergio Supervielle, Managing partner

Ameri Asia Works Team

Sergio Supervielle, Managing partner

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